Reynolds by JWT Dubai

My nominee for the "Grand Scam" award in Print, Craft Print, Outdoor and every other category, come to think of it.

(Guilty until proven innocent by you)

Tarwij by Impact BBDO Beirut

Just the way to start your day! Should run for Gold Scam in print for encouraging clients to be so openminded in spreading World Peace.

(Guilty until proven innocent by you)

Lika Gum by Elephant Cairo

Sorry I couldn't get original jpegs, but here's when my phone comes in handy.

 

I don't get it. And I wouldn't be able to see it on the road either, especially in Cairo. This would get my vote for Best Outdoor in the Food for Scam section.

(Guilty until proven innocent by you)

Intersection by Y&R Dubai

An ad for a car magazine, I didn't know that car lovers would be interested in reading on and on about quilling and different kinds of brush strokes and and and, just like I'm sure you wouldn't want to read on if I went on and on about them! I would say this has good chances in the Interactive category.

(Guilty until proven innocent by you)

Reach by JWT Dubai

And the winner is, drum roll please: The client servicing team who succeeded in convincing the client to run this, assuming it actually ran for real in print and outdoor. I nominate this as a serious contender in the Thin Line Between Fantasy and Reality category.

(Guilty until proven innocent by you)

Nissan by TBWA\Raad Dubai

Mexican Maid. Hillbilly Grandpa. Arab not Texan Audience. This should win a Gold Scam award in print for its international reach.

(Guilty until proven innocent by you)

Sugar Daddy by Leo Burnett Dubai

Come to papa Sugar Daddy. I'm sure such ads will sell cupcakes like hotcakes. Where did they appear again?

I would place this in the easy-to-win hard-to-see Craft category.

(Guilty until proven innocent by you)

Airfree by Broadcom Dubai

Gold in Craft for the Best use of Bacteria.
(Guilty until proven innocent by you)

Colgate MaxFresh by Y&R Dubai

Here is a demonstration of how respectable clients can be partners in crime. I nominate this for "Best Use of Make-Believe Advertising".
(Guilty until proven innocent by you)

The Jamjar by Memac Ogilvy & Mather Dubai

As a result of being bombarded by this indoor poster plastered all over Dubai, I suffer from nightmares to this day. I just can't get over this one. I would say it should be up for the Craft grand prix, for crafting a grand scam.

(Guilty until proven innocent by you)

Aldar by JWT Dubai

What a handful of ideas and a double standard in creativity. Has anyone seen their actual ads? I nominate this for the Best use of unreal print.
(Guilty until proven innocent by you)

Caracalla by The Tribe Dubai

I fail to understand how this sells manicures. Soft hands that form a rabbit? Or what's the other shape meant to be? Um, I don't even know what category this campaign would fit into, but it's a sure winner.

(Guilty until proven innocent by you)

Colgate Sonic Power 360 toothbrush by Y&R Dubai

Has anyone seen this in outdoor or print? Please do prove it, because I actually like this campaign. I want to be a believer!

(Guilty until proven innocent by you)

Six Stars by Grey Dubai

What a lovely ad to show on outdoors. If you can read that little something in the bottom right hand corner that is. This would certainly score high in Outdoor Legibility.

(Guilty until proven innocent by you)