Wednesday, March 17, 2010

Guess Who's Scam Ad Man of the Year!

Who do you think it will be? Any thoughts anyone? Let's choose a few serious contenders from previous experiences and the material we've seen this year.

Surely you remember the infamous Chafic Haddad of JWT Dubai (the so-called-behind-his-back Lord of the Scam)? Not only does he have a proud and long history in this field, having set the unbeatable record number of scams in 2008, but 2010 seems to be his year as well! And by the looks of things, Russell Heubach seems to be a well-groomed new partner in crime, co-commiting and signing off on the same scam. Such scambags.

Now when we think of veterans in this field, none other than Shahir Zag of Y&R Dubai comes to mind. His reputation precedes him! With international exposure and expertise, he has honed his skills with many years of experience under his belt. One can't help but marvel at his unique con artistry, which is why his agency ranked 3rd last year. And in 2010, he does not cease to amaze either, also delivering the same quality of work. Such genius. What masterpieces!

But then we have the up and coming rising star from TBWA/Raad Dubai: Milos Ilic. Do not underestimate this fellow! Although slightly lagging behind his other 2 opponents, he's successfully been able to make a name for himself in the past few years, which is why I'm so proud to announce that he's FINALLY made it onto our coveted list of Top 3 contenders!

Who's going to walk away with the grand title of Scam Ad Man of the Year? It's totally up for grabs. Can't wait for tonight's ceremony when we'll know based on the Agency of the Year winner, which in turn is traditionally based on whoever dominates the print and outdoor categories. But either way, I'm so glad and can rest assured that the title will go back to where it belongs: Dubai. Not Doha. It's only fair when we're celebrating the Dubai Lynx, er Stynx, on home turf, no?

1 comment:

  1. The fact that this is a real piece of work, answering a specific client brief, and you claiming it's scam, flatters me.

    Whether you like the piece or not means nothing to the joyful award winner. You know what that feels like, right? Good. Then we understand each other.