Not everyone has self dignity. And unfortunately, when they treat themselves with little respect, it sometimes means they treat others the same way. They flew you in, you the chief creative officer of DDB group Germany, to judge what you've been told is the cream of Arab world-class talent in advertising. Well, at least they got one thing right, this IS advertising, of the agency brands that is, not of their actual brands. Sorry to burst your bubble, but your mission to the region is practically based on a hoax.
Dear everyone else, if you're determined to put on a show, let's at least pull our act together. Break a leg! (And do yourself a favor by having some rehabilitation done, so that we all come back next year fresh and nicely healed. Please!)
Wednesday, March 17, 2010
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